Starting Your Business
Making a decision to launch your own business is a great idea, but perhaps you think that you currently don’t have enough capital to proceed. You should know that starting a successful business doesn’t require you to have a lot of money. You only need to be resourceful and financially knowledgeable.
Below are some of the tips on how to start your own business with a small budget.
The Benefits of Starting Your Own Business
There are many advantages of owning your own business, some of which include:
You get to be the one in control of your own destiny
Even though government workers, suppliers and customers might still tell you what to do and where to go at times; when you are you own boss, you don’t have to do as you are told all the time.
Flexible working hours
Truth be told, running your own business requires a lot of hard work and usually many long and odd hours; however, in many cases it may offer you more flexible hours.
Starting your own business
Offers you an opportunity to build something that you can truly be proud of.
Regardless of how you define what a “reward” is; when you own your own business, you get to enjoy the benefits of all your hard work to the fullest.
Earn more income
When you run your own business, you can make more money than you could probably make as an employee.
What to Research before Starting
Doing research is very critical before starting any business venture. Below are some of the things you need to research:
You should get to know your competition, see how they run their businesses and what you can pick up from their achievements and failures.
The effects of your chosen business venture on your taxes and liability
For instance, a corporation limits shareholder liability; however, it results in more taxes. On the other hand, a sole proprietorship results in less taxes in addition to allowing you to retain all the net profits after tax deductions; however, you are solely liable for all the damages and losses
Some of the options include getting a loan, business grants and getting investors to purchase equity.
Your target audience
Research on how you can reach your target audience best.
Name and brand
Research on the availability of the trademark & internet domain of the name that you choose for your company.
Legal regulations and requirements
There are many things to research regarding licenses as well as legal documents you’ll need to run the business smoothly without getting into trouble with the law.
Tips on How to Start a Business on a Budget
1. Focus Your Expertise, Attention and Funds on Things Which Matter Most
Start your business basing on your current skillset. Even though venturing into the unknown might be thrilling, starting something that you are very knowledgeable about has many big advantages. Some of these advantages include:
- Spending less (or nothing at all) on consultants and advisors.
- Spending less on acquiring new skills.
As regards to attention, ensure that your capital is enough to run the business smoothly and that the business in turn can generate more than enough money to pay all the required expenses. Avoid wasting your precious money and time on things such as business logos, business insurance, printing business cards, setting up websites, etc. Instead, you should focus all your energy, funds and time developing the primary model of your chosen business. Obtain only the stationery which is critical for the daily running of the business.
In summary, you should focus on converting leads into sales.
2. Use Cheaper Advertising Alternatives
In the past, advertising was very expensive mainly because the options were limited. Luckily enough, nowadays you have a variety of platforms you can use to market your business. Some of such platforms include:
Social media platforms
Facebook, Twitter, Instagram, and other platforms allow you to set up your business’ page for free.
The credibility that you create by building up presence in local media outlets can be used to get the attention of the national media.
A well respected blogger or journalist can easily help you turn his/her fans/followers into potential customers.
3. If Possible, Avoid Renting A Place
Renting an office space might make you feel great especially when explaining to your family and friends about your new business endeavour; however, if you can still run your business well from a home office, then just work from home as it is the better option economically. This applies for both internet as well as non-internet start-ups. If you choose to work from home, you should keep your work life separate from home life by having a separate entrance to your home office. Moreover, this will also give your working space a professional look to your clients.
4. Make Use of Your Current Network
The most economical source of hot leads is your friends and family as well as your current business network. It is far more likely for a lead to convert to a sale if your business was recommended to that individual by someone that he/she trusts. Therefore, start making some calls and sending emails to some of the people you know. Send messages and posts in your feeds on social media. The main objective of this is to reach some of the people that your friends know who may need your services or products.
5. Be Very Cautious When Hiring
Don’t hire anyone for a task that you can do yourself. In case it’s necessary, you can outsource some of your tasks to a virtual assistant. Some of the tasks that can be performed by a virtual assistant include: research, data entry, accounting, social tasks, etc.
Keep in mind that when starting up, your main objective is to get leads and turn them into sales. Don’t focus on less relevant things such as getting a corner office, but instead focus on things that your business needs to run smoothly. Start small & cheap and expand later. If you effectively manage to align your business with a strict budget discipline, your business will have more chances of surviving the hard times and growing into something big.